Tricks to Achieve a Better Online Presence Within Two Months

If you are a small business owner and want to establish a strong online presence in a short amount of time, you should learn some proven tricks that will help get you on the right path. Do not expect results overnight. Building a reputable online presence for your business is a frustrating and often time-consuming process. The key is figuring out where to start and avoiding the hype. Here are some tricks you can use to start building your online presence in two months.


Identify Your Goals

Before you build a website or ramp up your company’s social media campaign, you must first identify your short and long-term goals for your business. Everything you do online must coincide with your business goals. If your attitude toward an online presence is “I’m supposed to do it”, then you will miss the goals you have established for your business. An online presence is not a “supposed to” proposition, but an effective marketing tool that nearly every successful business uses in their advertising strategies. Make sure you have the structure to begin online marketing as well. An internet provider like Frontier Communications/Business services can make sure you have an internet plan that works with the size and scope of your company.


Build a Strong Platform

If you want to build an online presence in two months or less, you need a place to start. For most small businesses and entrepreneurs, that place is their website. A website is the hub of your online presence. It is the platform where people will go to learn more about your company and what you offer. People will go to your website to interact with you and engage you and your content. Start by building a mobile-friendly and easy-to-navigate website containing useful content related to your business. Build up messaging systems so you can connect instantly whenever you have internet access. Having good, visible communication with your clients and customers online will put you at the top for response rates.  



Building an online presence starts with value. Whether it is your social media accounts, websites, or community forums that you frequent, your content must provide readers with value. As you start out, begin with traditional written content. You can talk about your products, your store locations, and other major developments your customers might like to see. As time goes on, be sure to upgrade to other forms of content like video, infographics, and improved web design.

People searching for something specific want the content to give them value. Give your readers value by providing them content highlighting the features and the benefits of your product or service. If possible, look for a third party to do some of these things for you. Whether they manage your email marketing, social media ads, blog posts, or video content, it will take another task off your plate and give your readers a new perspective and greater value.

It is possible to create a strong online presence for your company in two months. However, you must start early. Remember the value in everything you do online. Consistency is the key to getting you results and expanding your market. By using a little technical knowledge and traditional marketing methods, your business will be able to grow online very quickly.

New Year’s Resolutions…for your Website

Every year as the lighted ball drops in Times Square, we make all sorts of promises. Read more, exercise more, eat differently, be more polite, etc. While you’re at it, why not expand that self-examination to your online marketing and sales?

A good place to start is your website. This is, after all, your internet presence. Your website should be at least as helpful to customers as a physical store, if not much more interactive.

With that in mind, here’s a checklist for your basic website annual review:

• Does your website have a clear and obvious purpose, such as selling or educating?

• Does it have the basic functions? These include:

o A simple statement of about you/your company on the front page
o A photo gallery of products and/or calendar of events
o An easy way to contact you
o A blog/news section
o An incentive for visitors to return
o A means to collect email addresses.

• Do you own your domain name, and does it show up in internet searches?

• Can you easily update your webpage?

• Do you update your site on a regular basis, making it easier for search engines to find you?

• Is your webpage user-friendly? Check on the following:

o Does it load slowly?
o Is it cluttered?
o Does it have unusual colors or hard-to-read fonts?
o Is it clear what you are offering?
o Does your site look good on different browsers, tablets and smartphones?
o Is it easy to use the contact form?

• Does the site sell your products directly or lead easily (think, one click) to somewhere that does?

• Does your webpage collect email address from current and potential customers?

Now for the final step (and the one where you don’t have to do any work!) Have someone take your website out for a test drive. Ask them how quickly they can look up products, send a message, sign up for emails, place an order and just generally poke around. If you hear them sigh or groan, find out why, and fix it.

With that, I wish you the very best in the coming year.  I look forward to working with you to continually improve your internet marketing with customized websites and innovative ways to bring customers to you!