The Tech-Illiterate’s Guide to Digital Marketing

For modern business owners, digital marketing is absolutely essential to maximizing sales and reaching the largest possible customer base. The problem, however, is that many small business owners don’t really know how to get started with online marketing. Given how advanced digital marketing is today, it can be extremely difficult […]

Best Business Practices to Adopt

Best Business Practices to Adopt Today

In today’s ever-changing marketplace, providing an outstanding service or creating a fantastic product is critical to a business’ overall success, but that’s just the bare bones of any company. There’s a lot more to success that needs to be both understood and utilized. Below are five business practices you should […]

Five Strategies to Jumpstart Your Brand

In some ways, your brand is more important than your products and services since it’s how you guarantee that your small business stays memorable. A slump in sales often comes from one or more brand-related problems. To jump-start a dying brand, consider the following:   Keep Everything Brand-Related Uniform People […]

How to Stretch Your Social Outreach with Less Cost

Some marketers tend to simply focus on investing more money into their social media outreach, but is isn’t necessary to spend more just to get more engagement with your customers, especially online. Companies who make smart use of simple social media techniques get greater outreach for less cost. Within your […]

Tricks to Achieve a Better Online Presence Within Two Months

If you are a small business owner and want to establish a strong online presence in a short amount of time, you should learn some proven tricks that will help get you on the right path. Do not expect results overnight. Building a reputable online presence for your business is […]

All the News That’s Fit to Tweet: A Tutorial

While some of my clients hire me to run all their social media for them, others want training to handle it themselves. Still others want an introduction to figure out if it’s something that might work for them and if they have the time or interest. Recently, Fleta Monaghan of 310 […]

Spread the Word! Getting Visitors to your Website.

Ok, so you’ve tuned up your website and everyone you show it to loves it.  Now, how do you attract visitors? Here is an easy plan to get started. First, put your website address on EVERYTHING. Business cards, letterhead, email signature blocks (not always an intuitive process, but you only […]

New Year’s Resolutions…for your Website

Every year as the lighted ball drops in Times Square, we make all sorts of promises. Read more, exercise more, eat differently, be more polite, etc. While you’re at it, why not expand that self-examination to your online marketing and sales? A good place to start is your website. This […]